#SeizeTheClick

A campaign that broke the myth about just having a DSLR is enough to make you professional photographer. 

Service

Digital

Client

Opicxo

Year

2021

Opicxo believes in having a community of photographers and in making their life easy. While people owning DSLR cameras were thinking that there is no need to hire a professional photographer, the community was slowly losing it's existence

Hence, we came up with a campaign that presses the most relatable pain point of every person trying to click a picture. They just can't take it if everything is perfect but the picture comes out to be either blurred, shakey, or with some other flaws.

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Results

The campaign got featured in the top 3 advertising portals namely.

- Ad Gully

- Afaqs

- 4psNews